Below are the initial sentences of a succinct and excellent blog post at www.biziboom.com by attorney Scott Gibson. I encourage all my readers and clients to read and reread this well-written post on such a critical subject for us all.
If you’re on Twitter, don’t miss Mr. Gibson’s great tweets as well (@tradesecretlaw).
Marketing experts talk about the need to develop your brand. The process often sounds daunting, and you may wonder whether you should spend the time and money to brand your business.
Wonder no more. You already have a brand…..(Read Mr. Gibson’s full blog post … worthwhile reading that you will be glad you did!)
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All the Best,